< Team

Claire Watson

Advisor

“I am not here to dictate terms but to help people achieve what they want to achieve; my approach is to ask questions that help them make their own decisions”

Claire Watson

Experience

Highlights:

  • European Marketing Director, Haagen-Daz

  • Ran design agency Brand Union and managed sale of business

  • Ran 3 x agencies

  • Director General of Marketing Society

  • Advisor to branding/design agencies and start-ups

Claire has over 25 years of general management and marketing experience, initially in food and drinks with IDV/ Diageo and Häagen-Dazs, and in branding and design with The Brand Union and CBA Design in Paris.

She has established businesses and grown them into strong brands and successful commercial entities in her senior client roles, and as MD of the Brand Union, she managed the sale of the company to WPP on behalf of its five key shareholders.

For the last 7 years, she has been advising and mentoring small creative businesses to help their CEOs and Founders think through their strategic options, define their goals, and optimise their resource issues.

Highly commercial, she is results driven and an energetic and responsive partner.

Sweetspots

  • Brand positioning

  • Personal mentoring

  • Longer-term planning: structure, approach and succession

What John’s clients say

“Claire has worked closely with me at ALL Creative Branding for over six years. During that time, she has been a valuable asset in providing strong business direction, strategy and planning. Not only is Claire a delightful person to work with, her consultancy style uniquely balances both strong directional advice together with emotional support skills to help me think through problems and concerns. I highly recommend Claire to any small business leader who is looking for experienced, practical support, delivered with diplomacy and good sense.”  

Beverley Law, Founder, ALL Creative

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